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Thursday, October 13, 2005

new pc performance benchmarks

Here's my Intel story that came out last night in INQ7 Infotech:

KUALA LUMPUR -- Sure, benchmarks that measure PC performance have been around since the 70s and 80s, but the problem is that these tests provide figures that most of the buying public don't understand. Now, the world's leading chipmaker
Intel Corp. is pushing for the adoption of what it calls the third generation of
benchmarks, which advocates a capability-based approach to platform evaluation
and seeks to measure the actual experience of a consumer when they play a computer game or use a digital home application.

"We started looking at the market, and the buying habits of the public, and we saw that the market was getting confused," Matt Dunford, worldwide client benchmarking manager of Intel Corp., said in response to a question from INQ7.net on why the chipmaker believes the time is right to introduce a new benchmarking tool. Dunford was the speaker at the Intel South East Asia Benchmarking Tour held Oct. 11-12.

Intel is launching the website www.intelcapabilitiesforum.net before the end of October in order to make these new tools, which are now in beta, available to the public and get feedback that will improve these tests. The important thing, however, is to change the mindset of people and focus on platforms and actual capabilities.

Read the rest of the INQ7 Infotech story here.

Posted by Joey Alarilla :: 12:13 PM :: 0 Comments:

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iconnect at changi

Am now blogging from the iConnect lounge on the second level of Changi (where you can find Burger King and lots of other restaurants at the food court).

It's a pretty sweet set-up -- you not only get free access but you can also Xbox Live games and watch programs on widescreen TVs.

Wish we had this kind of value-added service at NAIA. Heck, I wish we had good service, period.

Posted by Joey Alarilla :: 12:07 PM :: 0 Comments:

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Wednesday, October 12, 2005

new benchmark

Intel is batting for new capabilities-based benchmarking tools that will measure the actual experience of PC users.

I had very interesting conversations with Matt Dunford, worldwide client benchmarking manager, who flew to KL from the chipmaking giant's Santa Clara, California headquarters for the Intel South East Asia Benchmarking Tour. More on that in my INQ7 Infotech story later.

I just finished editing one of my INQ7.net sites. We stayed at the Sheraton Imperial Kuala Lumpur for the Intel event, but we just checked in this evening at Cititel, a hotel here in Mid-Valley beside Asia's biggest mall, which funny enough is also called Megamall (no relation to our own Sm Megamall, hehe), to talk to some of the speakers at the Asian Game Developers Summit. I'm now at the Cititel business center.

Got to go for now.

Posted by Joey Alarilla :: 7:16 PM :: 0 Comments:

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Monday, October 10, 2005

another kl trip

I'm flying to Kuala Lumpur tomorrow morning to cover a regional Intel event.

We'll have to sign some non-disclosure agreements, so I'll see what I can share once we get there.

I'm finishing a lot of stuff that needs to get done before my 8: 20 a.m. flight, since I handle three sites for INQ7.net, plus I just finished submitting my column piece and article this morning for a new music/pop culture magazine that's coming out this month. I'm writing about gaming and other aspects of the emerging digital lifestyle as a contributing editor. More on that soon.

Posted by Joey Alarilla :: 12:18 PM :: 2 Comments:

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gaming is alive and kicking

Check out my latest INQ7 Infotech @Play column piece, where I talk about the Asian Gaming Journalists Association and the need to promote responsible gaming.

Here's an excerpt:

...I'm not glossing over the fact that, when abused, gaming can have harmful effects on a person. This, however, is true of any medium. If you're a student who has a big test the next day, and you spend your free time watching TV or talking to your friends on your cell phone instead of studying, could you get away with telling your teacher that TV and the mobile phone are to blame? That you flunked because you couldn't help yourself -- watching TV is just too addictive.

What I'm saying is that we should accept personal responsibility for our actions and decisions, and stop condemning a medium outright just because of the abuses of a few. What we might fail to realize is that gaming is more than just the games. Many people, especially among the youth, have embraced it as a way of life, a means to communicate and socialize with their peers. It's part of the whole digital lifestyle that's now becoming a reality for more and more Filipinos -- just as many of us have embraced blogging, instant messaging, podcasting and social networking tools.

By the way, RPN 9 also interviewed me and other AGJA members last week. I think the segment will be shown tonight in the evening news, which airs 10 p.m. on RPN 9. I'm not sure, though.

Read my @Play column piece.

Posted by Joey Alarilla :: 11:57 AM :: 0 Comments:

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